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Previous Roles & Skill Set
EVADO
Ltd
Managing Director Sept 2004 to present
Owner and Director of Ltd company specializing in Interim, Change Management
and Digital Media
• Provide Interim, Consultancy and Change Management solutions to
key players & SME’s within Retail & Telecom markets
• Act as Retail & Telecoms advisor to USA & European Investors
through CRG, Cognolink & Gerson Lehrman networks
• Provide Digital media solutions for Web, Travel & Motorsport
markets
• Provide Domain Registration, Web Build & Hosting solutions
for SME’s
DATA
VISION EUROPE
Development Director Oct 2006 to Aug 2008
Reporting to MD. Responsible for Major New Product launch across three
channels and achieving planned sales targets
• Undertook complete business review, defined future strategy and
reorganised to deliver
• Developed & launched new Touchscreen products with Virgin
Active & Healthcare sectors
• Created, Developed and brought to market “BookMuncher”
a revolutionary new way of reading electronic word files and E-Books on
existing PC, PDA and Mobile platforms
• Created transactional website offering free and purchasable product
downloads within demanding timeframe
• Produced and brought to market a Retail boxed version and all
associated marketing
• Presented BookMuncher as an Investment opportunity on BBC2’s
Dragon’s Den TV series
• Delivered wide range of Press releases and radio interviews as
part of product launch
WHSmith
High Street
Head of Store Planning (Interim) Dec 2007 – Aug 2008
Reporting to Group Projects Director. Responsible for Store Planning Team,
Delivery of store layouts to maximize profitability and deliver Brand
& Design standards, Acquisition & Conversion of New stores.
• Program Managed & implemented acquisition & conversion
of 7 Martin McColl stores to WHSmith ahead of plan & £200k cost
saving to budget
• Devised and developed a Store Opening process that would deliver
store openings quicker, cheaper and at less risk
• Managed & improved professional capability of Internal Store
Planning Team of store planners and external resource
• With Commercial Development Director, produced feasibility plans
to deliver additional revenues from store space, which included Bureau
de Change & ATM’s
WHSmith
Travel
General Manager MSA Division(Interim) Dec 2006 – Nov 2007
Reporting to COO. Responsible for the creation & management WHSmith
Franchise & Road Channel within UK Motorway Service Areas and expansion
of the franchise model into European marketplace.
• Program Managed & implemented complete rollout of Moto MSA
stores (50) ahead of schedule and 3 months ahead of strategic plan
• Devised and developed a WHS Road Channel format that would profitably
exploit the WHS brand both partners
• Worked with remaining two MSA operators to trial and then roll
WHS format in their locations 6 months ahead of strategic plan, resulting
in 35 additional Welcome Break stores being delivered in current financial
year
• Delivered a new channel & format that generated double digit
base business profit
ORANGE
UK Plc
Sales Operations Manager Jan – Aug 2006
Reporting to Sales Director. Responsible for the re-branding & integration
of Wanadoo ISP to Orange Broadband
• Successfully delivered new Integrated Sales Team & processes
as part of business restructure
• Effectively converted Brand and Product from Wanadoo to Orange
Broadband
• Creatively delivered Orange Broadband product, training and sales
targets within Orange Retail Stores
• Sympathetically restructured People and Processes within Wanadoo
Partner Marketing Team
• Delivered new internal ways of working to deliver targeted results
in 3rd Party Retailers
RAILSTON
DESIGN LTD
Internal Operations Manager Apr - Dec 2005
Reporting to MD. Responsible for all Internal Operations that supported
Project Managers with the delivery of successfully completed store fit
outs and large scale equipment supply
• Delivered customer focused operations that delivered against core
KPI’s
• Improved Internal Operating practices that focus on improved profitability
& results
• Effectively supported new board in MBO through strategic skill
development & planning
• Delivered new functional website to enhance brand and future transactional
proposition
SOLUTIONS
R US CONSULTING
Retail & Change Management Consultant Nov 2004-Mar 2005
Self employed consultant
• Worked with Clients at Board level to Implement organizational
restructure
• Produced long term business plan and strategy for phase 2 business
growth
• Developed new ways of working to improve efficiency & team
performance
• Minimized impact of restructure on business performance
WHSMITH
Multi Channel Implementation Manager Jun – Nov 2004
Reported to Space and Projects Director. Responsible for delivery of major
store and online projects
• Successfully delivered Summer space change and refits in 540 stores
within plan whilst exceeding business sales and profit objectives by incremental
2%
• Proactively project managed and delivered implementation plans
for 20 in store Coffee & Mobile Phone concessions
• Implemented major change programme within Online business when
it relocated from Oxford
• Managed warehouse closure & ensured stock was in place with
3rd Party suppliers ready for Xmas trading
• Developed and implemented up-rated web design to reflect Xmas
offer & Trading changes
• Creatively engaged Field Team to deliver improved visibility &
awareness of WHS Direct
Merchandise
Operations Manager News & Entertainment BU Jun 2002 – Jun 2004
Reported to Business Unit Director. Responsible for ALL store interfacing
activities and return on space for 2 Trading Business Units
• Professionally interfaced and influenced head office and field
based teams to deliver news and entertainment sales and profit targets
in excess of £400m
• Innovatively delivered annual 12% increase business unit sales
and profit from allocated space through store layouts, store formats and
fixture development
• Effectively developed head office processes and stores systems
to maximise delivery to customer
• Instrumental in delivering Strategic and Business Unit Category
plans into stores +4% above target
• Implemented major restructuring of Field Merchandising team that
delivered £800k annual savings
• Improved store promotional compliance levels by 40% within 6 months
Project
Manager - Business Systems & New Stores Oct 2001 – Jun 2002
Reported to IT and Property Directors. Responsible for management &
delivery of major capital projects within Retail Channel
• Efficiently developed and delivered prototype in store customer
ordering system in all UK stores to exploit existing business infrastructure.
• Responsible for delivery of Macro Space Planning System which
was integrated with RETEK main frame & £24m capital expenditure
• Creatively managed £2m capital and £1m Revenue budget
to deliver project to plan and cost
• Reliably projected managed and opened 5 new stores in pre Christmas
period 2001 to turn around previous failings
E
Commerce Manager - Clicks & Mortar Apr 2000 – Oct 2001
Reported to MD WHSmith Direct. Responsible for delivery and future strategy
of Internet Kiosk and impact on Multi Channel Retailing
• Efficiently delivered 20 store "Internet Kiosks" trial
and developed future UK Internet strategy
• Rapidly migrated the project to a World Class In store Customer
Ordering solution for 2002
• Developed and rolled the Interactive Kiosks Format within the
Books.co format across all WHS Group divisions
• Proactively created strategy on multi-channel opportunities to
WHS Group businesses worldwide and utilization of WHS Direct resource
• Pivotal role in writing strategies and made global presentations
on In Store Internet Kiosk Technologies
Merchandise
Operations Manager - Stationery BU Jan 1998 – Apr 2000
Reported to Business Unit Director. Responsible for creating a new role,
ALL store interfacing activities and return on space for Stationery &
Gifting Business Unit
• Successful implementation in 550 High Street stores of Business
Unit Initiatives, Promotions and Product launches
• Creatively interfaced and Influenced of all parts of Retail Head
Office and Field Teams to deliver Stationery Sales & Profit targets
in excess of £250m
• Delivered Business Unit profit from its space through range management,
store layouts, store formats, fixture development & staff training
plans
• Efficiently developed Head Office processes and stores systems
to maximise efficient delivery of sales and service to High Street customers
Area,
Store & Field Management (Various UK locations)
• Successfully undertook a wide range of roles in Store, Field and
Area Management roles
• These included City Centre, Multi site High St Retailing and Area
Management of 20+ stores, delivering sales in excess of £70m
• Delivered all Sales, Profit and Service Standard objectives in
all stores and Areas under my control
• Developed high performing teams and personal progression for colleagues
PROFESSIONAL
DEVELOPMENT
• 3 year Accelerated Management Training Program
• Training Techniques, Manager on First Appointment, Retail Branch
Management
? Integrated Younger Management, Managing Information Technology
? Advanced Management, Retail Assessment Centre
? Anderson Kiosk COM, NVQ Qualified Assessor
? Lotus Intermediate, Excel Intermediate
OTHER
INFORMATION
• Devised Investment Idea and Presented to BBC Dragon’s Den
2007
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